shortdesk.IO
Service

Email marketing, owned end-to-end.

A monthly retainer where we run your email programme. Strategy, builds, sends, optimisation, and reporting. Klaviyo, ActiveCampaign, HubSpot, Mailchimp. We use yours.

From £650/mo3-month minimum, monthly thereafter
60-dayCancellation notice
MonthlyPerformance report + 90s Loom
What it is

We own a client's email programme end-to-end: strategy, campaign builds, automation flows, deliverability, reporting. The retainer compounds: flows built in month one keep delivering in month twelve with light maintenance.

First-month setup fee of £350 covers platform discovery, brand voice work, and deliverability baseline. The fee is waived for clients arriving from an audit.

Tiers

3-month minimum commitment. Then monthly rolling. 30 days notice to cancel.

Foundation£650/mo

Two campaigns per month, one flow built.

  • 2 campaigns per month
  • 1 flow build per month
  • Basic performance reporting
  • Email support
  • Monthly report + Loom
Most popularGrowth£950/mo

Four campaigns per month, ongoing optimisation.

  • 4 campaigns per month
  • Ongoing flow optimisation
  • Monthly strategy review call
  • Segmentation maintenance
  • Slack support
Full Stack£1,500/mo

Unlimited campaigns, segmentation strategy, A/B testing.

  • Unlimited campaigns
  • Segmentation strategy
  • Structured A/B testing programme
  • Quarterly deep review
  • Priority Slack response

First-month setup fee £350. Waived if you arrive from an audit.

What lands every month

Campaign calendar agreed at the start of the month.
All campaign emails built, tested, and scheduled.
List hygiene maintenance: clean-up, segmentation refresh.
Automation flow monitoring and optimisation.
Monthly performance report (two pages) with a 90-second Loom walkthrough.
Quarterly strategy review (15 mins, 1:1).

The first 30 days

Foundation, quick wins, then steady state.

Week 1

Foundation

Platform access set up. Brand discovery doc completed: voice, tone, visual identity, do / don't. List audit and segmentation review. Deliverability fixes if needed.

Week 2

Quick wins

Welcome series built or improved. Abandoned cart / abandoned browse if e-commerce. Re-engagement campaign to dormant subscribers. Things that pay back the retainer in week one.

Weeks 3 to 4

First campaign cycle

Campaign calendar agreed for the month. First two campaigns built and shipped. Reporting cadence established. By end of month, the rhythm is set.

Monthly

Steady state

1st of month: calendar review. Weekly: build and ship. Mid-month: in-flight tweaks. Last week: report for the month, plan next.

Routing

Honest fit, in two columns.

Best fit if

  • You have an existing list of 1,000+ subscribers.
  • You're on Klaviyo, ActiveCampaign, HubSpot, or Mailchimp.
  • You know email is under-utilised or under-performing.
  • Founder or marketing lead is the buyer.

Not for

  • Lists under 500, no ROI to justify the retainer.
  • Anyone wanting revenue guarantees in 90 days.
  • Highly regulated industries we don't know (pharma, finance).
  • Brand-new programmes with no list yet, start with lead gen first.
FAQ

Common questions.

When will we see results?

Month one is foundation. Real lift starts month two to three as flows mature and segmentation tightens. We measure email-attributed revenue from the audit baseline.

Do you write the copy?

Yes. Copy is included at every tier. We write to your voice using the brand discovery doc completed in week one.

What if we want to switch platform?

We don't push migrations in month one. First focus is making what you have work. If a switch is genuinely the right move we scope it as a one-off project on top of the retainer.

Who owns the lists and accounts?

You do. We're the operator, never the owner. Everything lives in your platform under your account. You can take it back at any time.

Can we cancel?

After the 3-month minimum, anytime with 30 days notice. We won't lock you in. The retainer should earn its place every month.

Ready?

Let's talk.

Tell us the shape of the work, your rough budget, and what you've tried already. We'll come back inside one business day.